New GUY HARVEY® Florida Lottery Scratch-Off Game Debuts Today

April 3, 2012

Proceeds benefit education and marine conservation in the State of Florida

FORT LAUDERDALE, FL—APRIL 3, 2012— For fans of marine wildlife artist and conservationist Guy Harvey there’s a new collector’s series of lottery tickets that will be available starting today—priced at just $2.

Dr. Harvey and the Florida Lottery today are officially launching the GUY HARVEY® Scratch-Off game, featuring a series of six colorful wildlife illustrations designed by the world renowned marine artist.

During a March 23rd press conference, Dr. Harvey announced that his licensing proceeds from the sale of the tickets will benefit the Guy Harvey Ocean Foundation, a marine conservation organization that funds educational programs aimed at informing children and young adults about their role in conserving Florida’s marine ecosystem.

Florida Lottery Secretary Cynthia O’Connell anticipates sales of the GUY HARVEY® Scratch-Off Game to generate about $3.5 million for Florida’s education system.

“This partnership with the Florida Lottery is unique and I am happy to launch a product that will help Florida’s schools as well as the state’s precious marine resources,” said Dr. Guy Harvey. “I am especially looking forward to fishing with the winner of the Grand Cayman trip. We will have a great time!”

Dr. Harvey was referring to a Second Chance Promotion that offers players the chance to win the fishing trip of a lifetime.

The $2 GUY HARVEY® Scratch-Off game offers cash prizes of up to $30,000 and overall odds to win of one-in-4.37. Additionally, non-winning GUY HARVEY® tickets may be entered in the Guy Harvey® Sportsman’s Paradise Second Chance Promotion on the Lottery’s website.

Four drawings will be held between April 25 and June 27 with 12 winners selected in each drawing.

Grand prize winners will receive a Sportsman’s Paradise fishing trip for two to one of several fantastic fishing destinations including St. Petersburg Beach, Hawks Cay, Rum Cay in the Bahamas, or Grand Cayman Island, where one lucky winner and a guest will get the opportunity of a lifetime – to go fishing with Guy Harvey himself!

Second prize winners in the drawing will receive an original Guy Harvey® framed watercolor painting and the third prize winners will receive a $200 gift certificate to