Hawks Cay Resort Honors America’s Brave with Annual “Heroes Welcome” Program

Florida Keys resort honors American heroes with special events, $99 room rates and commemorative artwork from Guy Harvey

DUCK KEY, Fla. – June 21, 2012 – In recognition of the bravery and dedication of America’s heroes, Hawks Cay Resort in the Florida Keys has announced it will once again honor military, fire and rescue, law enforcement and medical personnel through its Heroes Welcome Program.  Running August 20 through November 18, 2012, the annual program features starting rates at just $99, special discounts on resort activities and a series of tribute events.  A portion of proceeds of each room booked will benefit the Firehouse Subs Public Safety Foundation and, through a unique partnership with renowned artist Guy Harvey, additional charity organizations dedicated to assisting our heroes and their families.

“Hawks Cay is a place for families to reconnect and bond through unique and fun activities.  We are honored to be able to host America’s heroes and their loved ones with tributes, celebrations, and the relaxation they deserve,” said Sheldon Suga, Hawks Cay Resort Managing Director.  “This is our fourth annual Heroes Welcome and we’ve expanded the programming this year to include events and activities each weekend throughout the season that honor the various divisions of our heroes – from police and fire to military and medical personnel.  This is our way of giving thanks, paying homage, and above all celebrating our heroic guests.”

The highlight of the Heroes Welcome program is the resort’s weekly “Heroes in Action” tribute ceremony that takes place every Saturday night at sunset around the Resort’s famous Fire Pit.  The heartwarming slideshow and video presentation features pictures provided by guests and iconic imagery that is followed by a lighting ceremony as a tribute to all fallen heroes and those currently in action. The evening continues with live music under the stars.  Additional events planned throughout the program includes a touch-a-truck experience, fishing tournament and the resort’s Down at the Docks celebration, a dockside evening event featuring Coast Guard demos, local vendors and live entertainment. Click here for a calendar of events.

For the first time in the history of the program, the resort has partnered with renowned artist Guy Harvey who will create a souvenir shirt commemorating this year’s Heroes Welcome and honoring its participants.  A portion of proceeds from the program will go to a collection of charities selected by Guy Harvey, including Birdies for the Brave, which supports members of the U.S. Armed Forces and their families.  Another portion of the proceeds will go to Firehouse Subs Public Safety Foundation, an organization created by Firehouse Subs, a fast-casual restaurant with 508 locations, to better equip, educate and fund public safety entities.

While the $99 starting rate is limited to American heroes, all resort guests can receive a special 20 percent off the best available rate by making a donation of $2 to supported foundations. For Heroes Welcome reservations, click here or call 1-888-313-5749.

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